The New Rules of Customer Engagement

The rise of the digitization is impacting marketing and has led to a fundamental shift in the way businesses of all sizes engage with their customers. Customer engagement is no longer a series of one-off experiences—it's an ongoing dialogue. Today’s anywhere, anytime customers don’t just want anything, they want their thing. They want to only be communicated to with relevant messages.

Customers are using more channels than ever before to interact with brands and vendors alike. How can you join up email, mobile and social to create digital campaigns that deliver relevant and timely messages where and when your customers expect them? Meet the new the Cisco Engage Marketing Suite.

Engage is a suite of new digital marketing services to help you deliver relevant content to your prospects and customers that drives revenue. Through new tools, services and resources, partners can enhance their marketing expertise to reach new customers and accelerate sales. This all comes together through education and training, powerful customized campaigns, and enabling partners to leverage marketing-driven revenue. The Engage Suite utilizes three key pillars to provide the following services :

  1. Marketing Velocity Hub – tap into training and advice from experts, marketing tools and best practices from around the world.
  2. Partner Marketing Central – get easy access to campaigns tailored for you, combined with a simple way to manage your marketing funds.
  3. New Digital Demand Generation Services – leverage digital experts and demand services to execute campaigns and generate leads by automating marketing from beginning to end.

Now is the time to engage your customers in new ways using new ways to reach customers. Enhance your expertise. Provide personalized experiences. Create conversations. Cut through the noise to stand out. As a Cisco partner you have access to the Engage Suite of content and offers, services and support, to meet every marketing goal.

What are you waiting for? Visit Cisco Digital Innovation Together to see how you can engage your prospects and customers, drive new sales and boost your profits.  

Additional Cisco Engage Resources:

Engage Infographic

Lifecycle Advisor: Grow Recurring Revenue

Partner Case Study

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