Your customers are the most important drivers of growth for your business. Their success is the reason new clients seek you out and they serve as the primary source for accelerating revenue and profits. So in the age of digital disruption it makes sense to build a healthy business model with solid investment in retention strategy and extending customer lifetime value.
Although it may sound simple on paper, it’s no secret that building and growing customer lifetime value is hard work. When done right, nurturing the customer relationship after the initial purchase with appropriate and timely offers for new and related products and services, not only creates new streams of recurring revenue, but also builds brand loyalty and stronger retention rates.
Because Cisco is committed to helping our partners deliver greater value to their customers by creating personalized experiences and managing the entire customer lifecycle well beyond the first deal, we recently launched SuccessHub.
The First Step Toward Success is a Click Away
SuccessHub is part of a larger Cisco customer success management (CSM) initiative that puts Cisco partners in the driver’s seat when it comes to today’s digital sales processes. The Cisco SuccessHub program empowers partners to modernize and simplify sales practices throughout the relationship lifecycle, using data analytics and automation to help you:
- Build your own customer success practice focused on retention
- Transform and digitize your post-sale customer engagement model
- Use data and automation to drive engagement throughout the customer lifecycle
- Create personalized experiences and drive customer value realization
- Accelerate adopt, expand, and renew sales motions
Action is the Fundamental Key to Success
The SuccessHub Resource Center is an online location where partners can download educational materials (white papers and case studies), register for upcoming events and our popular Success Talk webinars and gain access to a myriad of partner-focused resources including blog posts, Cisco Partner social channels, thought leadership articles, syndicated content and more.
The importance of building a CSM practice with a focus on customer lifetime value can’t be overemphasized as this builds value realization and customer loyalty which opens up boundless opportunity for growth. Visit the SuccessHub today and find out how Cisco can help you create customers for life and drive more up-sell and cross-sell revenue.
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