Microsoft Azure for Partners

In a world where everything is turning digital, companies building repeatable IP have many challenges. They have to be agile, fast, secure, and efficient, and they have to constantly meet technological updates. Microsoft Azure ‘s AI portfolio is assisting software companies in enhancing the customer experience, driving growth, and outperforming competitors.

More than 53,000 customers use Microsoft Azure AI Services, which shows a significant shift toward AI investment for ISVs and startups. But it’s paying off. On average, organizations see a return of 350 percent on every dollar invested in AI within 14 months, showcasing the potential for substantial business impact.

Customer Trends Driving AI Transformation

Some of the major trends shaping the AI transformation among customers are better engagement through personal interactions, better employee productivity through task automation, better business processes, and faster innovations across industries. Two examples of successful ISVs that have implemented Azure to provide great value to their customers are PTC and Relativity.

Notable Announcements from Microsoft Ignite

At the recent Microsoft Ignite event, Microsoft further emphasized its commitment to empowering software companies through AI-driven announcements, streamlined experiences, and new tools that foster innovation. Microsoft unveiled updates to Azure Machine Learning, Azure OpenAI Service, and Microsoft Fabric. These new features are intended to enable partners to create AI applications that address users’ needs while ensuring their data is well protected.

Tools like Azure AI Foundry SDK and GitHub Copilot for Azure in Visual Studio Code are game-changers in the developer world. They help decode complex challenges, accelerate the development process, and enable teams to focus on creating great software.

Build and Deploy Successful Business Solutions

Also, the Microsoft AI Cloud Partner Program provides a solid pathway for ISVs and startups to develop and market new AI solutions. Some key offerings, such as ISV Success, provide essential assets such as technical consultations, cloud sandboxes, and Marketplace Rewards to help reach new customers and close deals.

Safeguard the Future of Partners and Customers

Security remains a priority in Microsoft’s overall strategy. The company plans to invest up to $20 billion in cybersecurity over the next five years. This will allow partners to operate confidently in a secure environment, safeguarding both their solutions and their customers against emerging threats.

As software companies look to capitalize on AI’s potential, Microsoft Azure offers the necessary tools, resources, and expertise to navigate this exciting era. By harnessing AI capabilities, partners can enhance their offerings and redefine their growth trajectories in a rapidly changing market.

Read the full corporate blog and watch the Microsoft Ignite sessions on demand to explore the vast opportunities that AI provides for growth and differentiation in the marketplace.