Innovate or Dissipate: The New Digital Network Architecture

Let’s all say it out loud together… the digital era has arrived! We communicate – always and everywhere around the world, 24/7. There is no area in our lives, society and economy left, that is not yet touched and influenced by digitization. With technology playing such a pivotal role in today’s business strategy – thanks largely to mobility, cloud, analytics and the Internet of Things (IoT) – organizations need to evolve their networks to adapt to growing digital business needs.

Organizations that master digital transformation are 26% more profitable.1

There’s never been a better time for the network to take the center stage once again. That's why we recently unveiled the new Cisco Digital Network Architecture. With Cisco DNA, we are re-defining networking with an open, extensible and software-driven strategy enabling the business flexibility and agility that both IT and Line of Business leaders now need.



Networking is fundamentally changing to move beyond just connectivity in order to support the demands of digitization. The network needs to become a platform for insights, automation and security. Cisco DNA allows you to accelerate your customers’ digital business transformation, lower costs, reduce risk, drive faster innovation and deliver better insights through analytics.

For your customers this means being able to use Cisco DNA to rapidly improve or enable new processes, to differentiate their services, or disrupt their industry’s traditional business models with minimal risk. For networking professionals, it means having an opportunity to minimize mundane operational activities and play a more strategic role in their respective organizations than ever before.  

Don’t get left behind in this digital transformation. Visit Cisco Digital Innovation Together to learn how the role of the network must evolve for digitization and we build the future of the enterprise network together.


Additional Cisco DNA Resources:

Cisco Digital Network Architecture Overview

Cisco DNA Solution Overview

Cisco DNA, a Primer


1.Leading Digital: George Westerman, Didier Bonnet, and Andrew McAfee, October 2014.